Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online...
by Information Today, Inc.

	Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online...
	Customer Rating: Sales Rank: 1166758 Available from Amazon
	$24.95

Book Description

Thirteen research professionals from the world's leading advertising and marketing organizations share the tips, techniques, and resources that have made them the best in the business. Mindful of the cultural and demographic shifts that are taking place worldwide, this book focuses on ad agencies that specialize in general advertising, interactive marketing, sales promotions, and multicultural target audiences. The firms represented include TBWA/Chiat/Day, Leo Burnett, Carmichael Lynch, Burrell Communications Group, and UPSHOT.

Reader Reviews

I'm an independent information specialist with several ad agency clients. When I picked up this book, I'd been tearing my hair out over yet another "need it yesterday" assignment. As I read through the interviews in this book, I felt like I was chatting with old friends. It was good to know the challenges I faced were not unique, and I enjoyed reading about how other information pros handled them. I picked up some great ideas.

This book is an excellent introduction for researchers in the ad business, but I'd also recommend it for seasoned professionals. Each professional interviewed for this book had a different area of specialization, and since we can't specialize in everything, the advice and resources that these individuals provide may be helpful even to those who've been in the business for a long time.